The buzz really ramped up when big names caught wind of Second Wind. Representative Alexandria Ocasio-Cortez, for instance, visited Perez’s studio in August; this month, she wore a Second Wind mask and chain when she was sworn in for her second term in Congress. JLo has also been photographed in a Second Wind design. Perez said that Bloomingdale’s, Amazon and Selfridges are among the major retailers that have asked to carry her products, but she has turned them away. She isn’t ready to scale her business to that level. (As of now, Perez works with 40 artisans, and her sisters handle logistics and marketing.)
Entrega dentro y fuera de la canchas - Sitio Web Oficial
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The face mask chain is fashion s latest unlikely pandemic trend
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Masks are here to stay. And now, mask chains are becoming the new cool accessory
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Masks are here to stay. And now, mask chains are becoming the new cool accessoryNew York Times
Last Updated: Jan 21, 2021, 05:19 PM IST
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Synopsis
Previously reserved for librarians and extremely athletic people, such retainers have been gaining popularity with stylish mask wearers.
Perez said that Bloomingdale’s, Amazon and Selfridges are among the major retailers that have asked to carry her products (Second Wind), but she has turned them away. (Image: Instagram/bysecondwind)
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Soon after the face mask became an essential accessory, designers swept in with their own versions: masks made of silk, tweed and satin; decorated with fringe, bows and sequins; for daytime and nighttime; for weddings and political rallies.