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Blackstone Thrives with Physical Audio By Shannon Maughan | Jun 25, 2021 Via sales reps in the various markets, Blackstone makes its partners’ titles available to big-box bricks-and-mortar retailers (B&N, Costco, Target, Walmart), independent bookstores, libraries, and wholesalers. It also has two direct-to-consumer websites, Downpour and Audio Editions, where listeners can find thousands of audiobook titles in digital and physical formats. Downpour also rents audiobooks. And while the Association of American Publishers reported that sales of physical audio were down about 5% in the first quarter of 2021 compared to last year’s first period, Fonteneau said Blackstone expects to see more gains this year, due in part to the need for libraries to refresh their audio collections as they reopen following pandemic-forced closures.

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