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DR MAX PEMBERTON: Stop peddling IVF lies to desperate women

Egg donation has come home

Egg donation has come home
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Warning to IVF clinics as watchdog issues new consumer rights guidance

Fertility clinics must be clear with patients about their success rates and charges under new guidance published by the competition regulator. The Competition and Markets Authority (CMA) has issued the guidance on IVF – the first of its kind – to address concerns such as unclear pricing and misleading success rates. It has warned clinics that they could face enforcement action if they do not follow the rules. The guidance, drawn up with the Human Fertilisation and Embryology Authority (HFEA), makes clear clinics’ legal obligations to treat people fairly and to help IVF patients understand their consumer rights. They must provide the information that patients need so they can make a genuine comparison of clinics, including on price and success rates, and ensure they do not mislead patients, for example around the effectiveness of their treatments and what they will be paying.

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