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WhiteHat Jr joins CRY to inspire children to make mobile applications that aim to create social impact

WhiteHat Jr joins CRY to inspire children to make mobile applications that aim to create social impact
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Why this coding startup for kids is betting on music

Why this coding startup for kids is betting on music © Provided by The Times of India Byju’s-owned WhiteHat Jr, two-year-old coding startup for kids, became the poster boy of the ed-tech world by launching a marketing blitzkrieg for which it recently courted controversy. Critics accused the startup of alleged marketing malpractice among other things. Not to be caught on the back foot for long, here, Karan Bajaj, CEO at WhiteHat Jr talks to TOI about its next bet: music. Excerpts: Music is the latest curriculum to be launched as part of your offerings. Can you tell us the reasons behind launching this as compared to other traditional subjects?

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