Tele2 eyes converged boost with Com Hem rebrand - Mobile World Live 27 APR 2021
Tele2 Group rebadged its Com Hem unit to match its primary brand almost two-and-a-half years after completing an acquisition of the cable company, a move the operator hailed as offering simplified customer experiences.
Sweden-based Tele2 stated the move was several years in the making and is an important step in terms of branding.
CEO Kjell Johnsen (
pictured) explained it plans to provide “new combinations of connectivity and entertainment” under the Tele2 brand in its home market, in addition to benefiting from reduced requirements for internal systems from the move.
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