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But Durant, still a GM board member, quietly set about organizing another company called Chevrolet. It became so successful he was able to use it to re-regain control of GM in 1915. Durant resumed his usual flamboyant style, which lasted until 1920 when he was ousted again, this time for good. The irrepressible Durant was down but far from out and at age 60 he organized another car company, Durant Motors Inc. in 1921, including a Canadian subsidiary in Toronto, Ontario. Within a few months, medium-priced Durants were rolling out of a Long Island, New York plant. In 1922 Durant bought faltering prestige car company Locomobile as an up-scale adjunct to his Durant, and subsequently also produced cars with names like Eagle and Flint. Durant also had plants in Elizabeth N.J., Muncie, Indiana and Flint, Michigan. With Canada’s preferential tariff treatment, exports to British Commonwealth countries went through the Canadian Branch.

New yorkUnited statesUnited kingdomNew jerseyLong islandWilliam billy durantBilly durantHenry fordWalter chryslerCanadian branchDurant motors incDurant corpDurant motor coStar motor coGeneral motorsWith buick