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How buy-now-pay-later platforms can revive consumer demand in MENA region

How buy-now-pay-later platforms can revive consumer demand in MENA region

DUBAI: The pandemic has ravaged businesses worldwide across many sectors and continues to do so in a way that nobody anticipated, pushing some of the strongest economies into recession. At the same time, it has proved a blessing for some business models, particularly in the technology industry, driving unprecedented growth over the past few months. Among the lucky ones is the fintech market, which has made significant gains. The pandemic forced physical outlets to shut down for an extended period, and concerned consumers avoided traditional shopping even as stores reopened, paving the way for remote and cashless payment solutions. Europe saw a 72 percent increase in the use of fintech applications in just one week early during the pandemic, as per a study by deVere Group.

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