PHOTO:
Nadia Clabassi
We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge.
Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR and CCPA, have emerged to protect customer data and give consumers control and transparency over how companies store and use their information. The rise of customer data regulations in turn resulted in the deprecation of third party cookies by Firefox, Safari and soon Google, followed more recently by Appleâs announcement that apps can no longer capture a customerâs device identity without the customerâs explicit consent.
PHOTO:
Steve Johnson
Marketing techniques come and go but some techniques linger longer than necessary. While you can still find value in tried but true marketing methods, it may be time to jettison those marketing techniques that are no longer effective for your purposes.
Marketers weighed in on which marketing techniques they feel are ripe for retirement. Agree? Disagree? Let us know in the comments.
1. Newsletters
While this advice might go against the grain, it s never a bad idea to question if the time invested in a marketing channel is worth the effort. Companies of all sizes and verticals produce newsletters for customers and prospects, but that effort would best be used in other forms of marketing, argues John Ross, CEO of Test Prep Insight.