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Ocean Spray hires Monisha Dabek as Chief Commercial Officer
Ocean Spray Cranberries, Inc., the agricultural cooperative founded in 1930, has named Monisha Dabek as its new chief commercial officer.
As CCO, Dabek will
be responsible for multiple aspects of Ocean Spray’s U.S. business, including marketing, sales, innovation, consumer insights and public relations. Prior to joining Ocean Spray, Dabek worked at the packaged-food companies PepsiCo, WhiteWave Foods and, most recently, Danone, where she oversaw innovation and business strategy.
Dabek is replacing a role once held by Brian Schiegg, who left the company last fall and now serves as president of Schwan’s Consumer Brands, the maker of Red Baron and Tony’s frozen pizza.
Heinz and Ocean Spray may team up to make ‘Cravy’ and it is not a joke
Updated 10:03 AM;
Today 10:03 AM
Heinz Homestyle Gravy and Ocean Spray Cranberries said they will make Cravy if they get enough supportive comments on a Twitter poll.
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Heinz Homestyle Gravy and Ocean Spray Cranberries are running a Twitter poll to find out if consumers would support their idea for a new product.
One woman said, “My husband just said, ‘I eat cranberries. I eat gravy. I usually eat them together. I would definitely eat Cravy.’ He’s free to a good home.”
Some people initially thought it was an April Fools’ Day joke but PennLive was assured it is not a joke.
Ocean Spray Hires Monisha Dabek as Chief Commercial Officer adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.