CinemaBlend
The streaming service game used to be all about Netflix, but these days just about every movie studio is making moves to orchestrate their own version of the successful business model. Within the past couple years, Disney+, HBO Max and Paramount+ have begun to establish themselves as hubs for its major studios to exclusively stream its classics, originals, and high-profile movies and TV shows. Now Universal is taking a deeper dive into the streaming pool with Peacock by giving the service a huge boost to its library.
Universal has announced that starting in 2022, all its new movies will be licensed to Peacock instead of HBO. Movie franchises including
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As part of this licensing agreement, which kicks into effect just as Universal’s partnership with HBO expires, new releases will stream exclusively on Peacock for four months before being available on other yet-to-be-named streaming services for 10 months, after which the film will return home to Peacock for a final four months. This agreement is not unlike the deals that Disney+ and HBO Max provide for their sister studio releases (although as a result of pandemic movie theater closures, both services are currently making new films available on their platforms the same day they debut in theaters).
“Since launching Peacock just one year ago, we have seen incredible viewership of movies and continue to expand our catalog with a range of films for every fan and occasion,” Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal, said in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their a
Universal Films Will Head Exclusively To Peacock After Theatrical Release
Universal movies like The Fast and the Furious will head to Peacock before appearing on other services.
Starting in 2022, all Universal movies, including franchises like The Fast and the Furious and Jurassic World, will head to Peacock after the theatrical window, thanks to a new deal between the streaming service and Universal Pictures, NBCUniversal announced. The deal includes an accelerated window that will bring Universal, Focus Features, Illumination, and DreamWorks Animation titles exclusively to Peacock no later than four months following their theatrical debuts, the announcement says. The way the deal will work, these films will appear on Peacock for the first four months once that theatrical window ends, then head to other services like Netflix or Hulu, and then jump back to Peacock for the last four months.
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