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The streaming era has abridged everything in the music business. It hasn’t just affected production and distribution, it’s also affected strategy from the point of an artist. In 2020, Pulse Nigeria interviewed veteran rapper Reminisce and he said that he took nearly a year off releasing music to study streaming, strategy and roll-out. The same year, Pulse Nigeria also did an article about the rise of strategy over the fundamentals of good music. Everything has to be well-thought out because there is usually an oversaturation of content released weekly to a microwave generation with the attention span of a Nigerian electricity. Artists want to stand out, grab attention and retain it through good music that appeals to an audience.

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