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Labor Issues Hamper Buy American Ethos May 14, 2021 Credit: Authenticity50 A Made in America label on Authenticity50 s bedsheets. Consumers are willing to spend more money on U.S.-made products, but domestic supply chains continue to pose challenges.  In 2017 a Reuters poll found 70% of consumers thought it was important to buy products made in the U.S. Despite that sentiment, 37% of respondents were unwilling to pay more for goods made in the U.S. Just 16% said they were willing to endure a 10% markup for American-made products.  Perceptions have changed since then. In October 2020, a Reshoring Institute survey found half of buyers are willing to spend 10% more on U.S.-made products, and one-third of respondents said they were willing to pay 20% more. 

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