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Why the Pandemic Will Actually Strengthen the Art Experience Economy—and the Old-Fashioned Gallery Business, Too

teamLab, Massless Clouds Between Sculpture and Life (2020). Installation view of Every Wall is a Door Superblue Miami, 2021. Sound: teamLab. © teamLab, courtesy Pace Gallery. A version of this story first appeared in the spring 2021 Artnet Intelligence Report, which you can download in full for free here. The launch of Superblue could not have come at a worse time. It was August 2020, in the heat of the summer lockdown, when the company announced its formation to a largely skeptical art world. It would pursue, it said, a twin mandate: to produce show-stopping immersive artworks for mass audiences of ticket buyers at a 50,000-square-foot “experiential art center” in Miami and take on experiential commissions for private and public clients at an ever-evolving array of off-site locations around the world. Both goals would be achieved in collaboration with A-list artists bridging the increasingly hazy borders between creative disciplines.

New yorkUnited statesMiami beachMuseum of modern artLos angeles county museum of artCity ofUnited kingdomMetropolitan museum of artNoord hollandJames turrellBillie eilishAlejandro gonzMoris morenoEadweard muybridgeMarcy davisChristopher ernst

Miami opens new art center with boundary-breaking exhibitions

Miami opens new art center with boundary-breaking exhibitions Sasha Brady 12 January 2021 An experimental art center is set to open in Miami this spring with work from artists such as teamLab (photo: Exhibition view of Every Wall is a Door, 2021, Superblue Miami, Miami, Florida Â©teamLab, Courtesy Pace Gallery A groundbreaking immersive art center is set to open in Miami in spring, with blockbuster shows, attention-grabbing exhibitions and headline acts to give art-lovers a reason to get excited about 2021. Tapping into the growing trend of multisensory experiences, Superblue â a new company and venture in experiential art â is launching its first art center this spring in Miami. It will open with a bang by hosting large-scale works by Japanese art collective teamLab, known for their multi-channel exhibitions that combine technology, nature and light; and stage designer EsÂ Devlin, the woman responsible for setting showstopping scenes for stars and designers like

United statesJames turrellMoris morenoMary corseKanye westMarc glimcherKoo jeongJeppe heinSuperblue miamiRafael lozano hemmerSimon heijdensLouis vuittonNick caveExperiential art centerRubell museumEvery wall

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