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Nescafé Café Creations wants Aussies and Kiwis to pause in latest campaign
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NESCAFÉ Reminds Australians and Kiwis That Any Time is a Great Time for a Quick Coffee Recharge
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Gaming meets the real world in latest Budget Direct Sarge and Jac creative
April 30, 2021 10:23
Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.
The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer.
Creative 20 Add to collection
Campaign developed by Saatchi & Saatchi Sydney and iProspect
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation.
April 21 2021, 9:38 am | BY Ricki Green | 8 Comments
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation.
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