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International Paralympic Committee to unleash potential of digital content through egoli Media s AI technology 03/10/21 The International Paralympic Committee (IPC) has today appointed egoli Media, an Artificial Intelligence (AI)-enabled technology and media company, to transform its content management, increase accessibility and create new monetisation and storytelling opportunities. The partnership, which has been secured until 31 December 2024, will see egoli Media use its proprietary AI software to digitise and automatically log, tag and categorise all IPC-owned content, which will enable better and faster access to footage from previous and future Paralympic Games, as well as other major Para sport events. egoli’s AI technology will be able to analyse and tag Paralympic content frame by frame to create an organised, data-rich library and personalised search experience, catalogued to identify Para athletes, places, actions and brands. It is also sophisticated enough to an

France generalTom foxSophie goldschmidtCaroline rowlandJohnnie peacockParalympic movementInternational paralympic committeeArtificial intelligenceParalympic gamesWorld para sportsWorld feedsAlexis schBroadcasting directorMedia asset managementInternational paralympic committee ipcArtificial intelligence ai