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City of Perth cancels $1.3m ad spend, backs new city of lights plan
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City of Perth cancels $1.3m ad spend, backs new city of lights plan
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The City of Perth has cancelled its $1.3 million advertising spend for the first half of next year because of concerns the organisation is not getting value for its money nor attracting visitors through its marketing.
Council canned several future advertising campaigns at its meeting on Tuesday while reallocating $280,000 out of its budget to install seven light projects around the capital to try and revitalise Perth s reputation as the city of lights .