Unity and Snap Inc. Partner to Extend Ad and Tech Reach
Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 Unity (NYSE: U), the world s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertising and game development integrations fortify reach to the mobile gaming audience, and the discoverability of mobile games, across both platforms.
Unity and Snap Inc. Partner to Extend Ad and Tech Reach
By
Staff
4 months ago
Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021
SAN FRANCISCO–(BUSINESS WIRE)–$SNAP Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertising and game development integrations fortify reach to the mobile gaming audience, and the discoverability of mobile games, across both platforms.
As 2020 draws to a close, many will reflect on 12 months defined by stress, upheaval, and the urgent need to confront some difficult truths about the way the games industry operates, and the myriad ways it can be a better and more inclusive place.
But just as that process of self-examination is necessary, so too is recognition for those already working to solve those problems. In this GI 100 series we will profile 100 individuals and organisations making progress in vital areas like diversity, accessibility, charity, mental health, progressive politics, lifting emerging markets, uniting communities, and more people whose stories can show us how this industry can be that better and more inclusive place.