Behind the Work 841 Add to collection
The director tells LBB how he created an escapist adventure, packed with zombie invasions, a dinosaur encounter and a D-Day landing in Ukraine for the Facebook-owned VR platforms
As Covid continues to keep many of us stuck in our homes, the appeal of escaping into a virtual world only grows stronger. And so, Ian Pons Jewell’s recent Oculus ad, which whisks us to a galaxy far, far away and beyond couldn’t feel more relevant right now. And after a year of fairly small, Zoom-call-recorded ads, this ambitious, world-hopping point of view adventure feels pretty liberating.
January 29 2021, 10:02 am | BY Ricki Green | 24 Comments
Kia Australia has launched the all-new Stonic, a small SUV aimed at a younger audience, with a TikTok-led approach, as part of a wider integrated marketing campaign via Innocean Australia.
In collaboration with Kia and Scoundrel, Innocean Australia has developed creative built specifically for TikTok, while keeping the message consistent across all platforms. The bespoke creative showcased the Stonic against an urban background, blending Kia’s unique style of maverick creativity with fashion, art, videography, and slick, TikTok-native transitions to pull users in to learning more – all set to the high energy soundtrack of Young Franco’s About this thing.
Innocean develops TikTok-led campaign for new Kia Stonic
January 29, 2021 10:54
Innocean Australia has launched its new campaign for Kia Australia’s small SUV the Kia Stonic, with a TikTok-led approach developed to target a young audience.
The bespoke TikTok creative was developed in collaboration with Kia and production studio Scoundrel, and makes Kia the first auto brand to use a TopView TikTok ad in Australia outside a challenge.
The Kia Stonic ad is the first thing that TikTok users see when opening the app, before it merges into the first video of their feed.
The video showcases the Kia Stonic against an urban background, and uses TikTok-native transitions to pull users in to learn more, all set to Aussie producer Young Franco’s fast-paced track ‘About This Thing’.
Andalusian strawberry exports passed €456 million last season
According to the latest data from the Ministry of Agriculture, Livestock, Fisheries, and Sustainable Development, the value of Andalusian strawberry exports - nearly 95% of which is cultivated in the province of Huelva - in the last 2019/20 campaign exceeded 456 million euro, which is nearly 3.6% lower than in the previous season.
233,620 tons of strawberries were exported, i.e. 3% less than the 240,865 tons exported in the previous season. This figure accounts for nearly 89% of the total production, which last season reached 261,185 tons, which shows the great export vocation of the Andalusian strawberry sector.
The vast majority of Andalusian strawberry exports go to the European Union and Germany is their main destination market. In the 2019/20 campaign, Germany absorbed 34.0% (32.2% in 2018/19) of Andalusian strawberry exports.
The soothing qualities of the Santa Fe make terrors into angels
January 20, 2021 10:26
The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign.
Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir.
Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang.
“With a significant number of new product launches in 2021 we‘re starting the year as we intend to finish it, with spectacular creative that pushes the Hyundai brand forward. The new Santa Fe model is up first. It’s more grown up, more premium, and more technologically advanced than ever before, just like the Hyundai marketing team and its agencies,” he said.