One Faber Group shops for PR agency Details 13 January 2021
One Faber Group is on the lookout for a PR agency. According to One Faber Group, the appointed agency will cover functions such as travel and lifestyle PR planning, content development, media and influencer engagement, and crisis communications. The agency will also be tasked with domestic campaigns and PR campaigns targeting free independent travellers. The appointment is for one year with an option of extending another year, and there will be a shortlisting process. The incumbent on the account is PRecious Communications.
In a statement to
MARKETING-INTERACTIVE, a spokesperson said it is calling for the pitch as its contract with PRecious Communications is ending soon. We are calling for a pitch to identify a suitable agency that will be able to plan and execute PR campaigns for our variety of products and experiences, including the iconic Singapore Cable Car and Faber P
/ Posted on 31 December, 2020 8:51
Emerging from the pandemic, tours and activities are becoming more intimate and digitalised, and featuring sharper storytelling, finds Anne Somanas
The shift in guest touchpoints for experiences post-Covid is not just about safety; it’s about new forms of delivery, more deliberate choices by travellers and the rise of virtual and hybrid experiences that can enhance experiences even further.
Heavier doses of social distancing and sanitisation, more intimate experiences in smaller groups, a proclivity for less congested spaces and new forms of delivery and new ways of immersion will shape the future of travel experiences, said tours and activities specialists throughout Asia.
The future of experiences ttgasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ttgasia.com Daily Mail and Mail on Sunday newspapers.