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Norway, Sweden, and Denmark have announced a joint bid to host the EHF (European Handball Federation) European Championships in either 2026 or 2028 under the moniker of "Scandinavia Connect".
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Viral TikTok clip helps handball reach Generation Z European Handball Federation17 December 2020, 11:45 Share URL via E-Mail
74 % of TV Danish market share of under-18s for Denmark v Russia match
8,000 downloads of official mobile game
A clip of a handball sticking to the shirt of French player Alexandra Lacrabère has been viewed almost six million times on the EHF’s official TikTok channel to further highlight handball’s ever-growing expansion into younger audiences.
The viral clip, which lasts for just 13 seconds, has recorded 5.7 million views on the video-sharing social network as of today [17 December] since it was created and published on 8 December. It shows a handball attaching itself to France left back Lacrabère during the reigning world champions’ win over hosts Denmark. You can watch the clip here.