Branding is an art, not a science. What makes the best ones work? Following the network-wide rebrand of S4 Capital, Media.Monks’s chief marketing officer Kate Richling and chief creative officer Jouke Vuurmans explain how brands can sustain a strong brand amid a fragmented digital landscape.
Why Sorrell s S4 Capital is just so damn attractive right now thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Ian Whittaker is starting a regular Campaign column, Investor view, about the advertising and media landscape from a financial standpoint. This month, he examines the recent half-year results of the big agency groups.