On the oh, wow, how cool side, Fifth Avenue South in Naples has added color flashes to ambience: original banners affixed to its light posts.
On the, oh, wow, smart idea side, Inn on Fifth owner Phil McCabe and the Business Improvement District brought in a COVID-19 vaccination team for Fifth Avenue South employees and their families.
That s how the BID is powering a hefty welcome-back for Naples visitors. It s pairing accessible glamour with quiet behind-the-scenes work to fortify Fifth Avenue South as what Business Improvement District Executive Director Bruce Barone Jr. calls the city s crown jewel.
Banners tap into emotions as well