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Left to right: Mark Schwager, president, Carlo Mondavi, chief farming officer, Praveen Penmesta, CEO, Zachary Omohundro, CTO  A compact, smart, electric tractor has been on the wish list of sustainably-minded winegrowers the world over. With no significant advances in tractor technology for more than a decade, the arrival of the Monarch tractor represents the missing link needed to fast track the integration of precision agriculture and address the growing labor challenges confronting the wine industry. After spending five long years in development at Motivo Engineering and almost two years in trials in Northern California, the Monarch electric tractor (e-tractor) which takes its name from Carlo Mondavi’s sustainability initiative the Monarch Challenge, made a quiet debut at the Unified Symposium in early 2020. 

United statesMount veederZachary omohundroNiki wenteSteve matthiassonPraveen penmestaPraveen penmetsaGearmore spedoGreg gonzalezCarlo mondaviMark schwagerJesus hernandezMotivo engineeringNorthern californiaMonarch challengeUnified symposium