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Victoria s Secret s sexy for all strategy boosts sales and shares By Nathaniel Meyersohn, CNN Business Published Jun 26, 2021 10:33:40 AM enablePagination: false endIndex: (CNN) Victoria s Secret s brand image was in tatters, and its owner finally had an escape route. In February 2020, L Brands, the publicly-traded parent of Victoria s Secret and Bath & Body Works, struck a $525 million deal with private equity firm Sycamore Partners to give up its majority stake in Victoria s Secret and take the brand private. Then the pandemic upended the global economy and Sycamore backed out. In May, the two sides called off the deal. L Brands was back to square one.

United statesMegan rapinoeJeffrey epsteinJanine stichterCoresight schmidtErin schmidtPriyanka chopra jonasEd razekCora harringtonPaloma elsesserLeslie wexnerCoresight researchVictoria secretBath body worksBody worksSycamore partners