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Pic: Knix Wear TZP Group, a private equity firm, has announced that it has led the Series B of Knix Wear, a leading direct-to-consumer intimate apparel brand, with participation from existing Knix investors, including Acton Capital, and alongside new investor, supermodel and entrepreneur Ashley Graham. The Canada-based brand was launched by Joanna Griffiths in 2013.
Knix has been reinventing the intimatewear category by combining performance, technology, and design to make beautiful and functional products that serve their customers. While Knix is a pioneer of leakproof underwear, the brand has long since become a player to be reckoned with in the intimatewear category with product innovation that spans across wireless bras, sports bras, swim, lounge, shapewear, maternity as well as their teen brand, KT by Knix.