Midol’s new campaign urges people who menstruate to stop apologizing for what is completely normal. With the new spot, featuring a diverse cast of real menstruators sharing their experiences, the brand hopes to contribute to a larger conversation surrounding period and body positivity.
Directed by Anna Ginsberg and Caitlin McCarthy for the charity Bloody Good Period to mark Menstrual Hygiene Day, the film is an entertaining watch with a serious message