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Start your financial journey in 2021

Start your financial journey in 2021 SECTIONS Share Synopsis Do your financial goals play a greater role than the age you start your investments? Can corporate professionals, salaried or self-employed individuals identify positive signs to know if they have missed the bus? ET Spotlight The year gone by surely made us sit back and think of the most important things in life. The realisation of having adequate savings to survive a crisis like situation hit us hard. Pay cuts, layoffs and personal loss of a loved one dominated the year for many. Among the only two silver linings to this challenging time was the announcement of Covid-19 vaccine and people’s enlarged interest in protecting their wealth.

Despite #TRPScam, TV remains top of mind for marketers | Advertising

linkedin The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief.   The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain channels tampering with BARC data to boost ratings, followed by the arrest of the CEO of Republic TV Vikas Khanchadani and two others connected with BARC, marketers carefully evaluated their decisions on the selection of mediums and channels. 

Digital transformation that would have taken 6 years has happened very quickly

Digital transformation that would have taken 6 years has happened very quickly
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