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JAB Holding Company: JAB Welcomes Lubomira Rochet as Partner Rochet s appointment strengthens JAB s digital, transformation and new business model expertise JAB is pleased to welcome Lubomira Rochet to the JAB Partnership, effective June 1, 2021. Based in London, Ms. Rochet is a recognized digital leader and business transformer with extensive global experience across multiple industries. She joins JAB following seven years at L Oréal, where she served as Chief Digital Officer and a member of the Executive Committee. While at L Oreal, Ms. Rochet successfully led the beauty giant s marketing and commercial pivot to a digital-first company, scaling E-commerce to 27% of the Group s revenue with more than 45% average yearly growth during her tenure and accelerating Direct-to-Consumer engagement and reinventing marketing in the digital age. She was recognized as the 2019 Global Marketer of the Year by the World Federation of Advertisers.

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