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Summer bakery trends: what s hot in 2021? | Feature
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What are the top doughnut trends for 2021?
bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.
By Helen Gilbert2021-05-26T08:13:00+01:00
Source: M&S
Bakers, retailers and manufacturers are hoping to tempt consumers with an array of sweet treats as summer beckons.
From shortbread biscuits, Lotus Biscoff cheesecakes and frozen desserts to nostalgic sweet shop themed doughnuts and new hybrid bakes, there’s a product to suit all tastes and dietary requirements.
Here’s our pick of the latest NPD bakery:
Jonuts, Pladis
Pladis is jumping on the hybrid bakery trend with the launch of Jaffa Jonuts – a doughnut and Jaffa Cake mix-up. The Jonuts feature a light sponge ring with dark chocolate on top and an orange flavoured filling. They’re available in Tesco on 16 May in sharing boxes of four (rsp £1.99) as well as individually wrapped ‘snack packs’ (rsp 60p) designed to help retailers to drive impulse sales.
Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
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