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In Berlin, the Reference Festival Brings Fashion, Art, and Culture Together in Virtual Reality

Ever since we first heard the word phygital last June fashion brands have struggled to figure out how to make virtual reality as emotional and poignant as the real thing. But off the beaten path of New York, London, Milan, and Paris fashion weeks, Reference Studios seems to have figured it out with relative ease. The Berlin-based creative studio hosted the Reference Festival last week with a range of in-person and digital programming that provided a 360 degree view of that city’s thriving creative scenes.  A truck covered with LCD screens broadcasts 032C messaging throughout Berlin Photo: Marvin Jockschat / Courtesy of Reference Studios

Abschluss der Berlin Fashion Week mit Highsnobiety und Reference Festival

Abschluss der Berlin Fashion Week mit Highsnobiety und Reference Festival
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Mowalola, Amnesia Scanner, and Anne Imhof feature in new URL festival

21January 2021 COVID-19 might have curtailed endless plans, but one thing it can’t stamp out is creativity. With Milan and Paris Fashion Week currently taking place in the digital realm for the second time in less than a year – after fresh lockdowns put an end to a return to the IRL runway format – London is set to follow in early February, as designers including Art School, Charlotte Knowles, Supriya Lele and more debut what they’ve been working on across the course of the last six months.   Beyond the established capitals, Berlin is also hosting its own biannual fashion week right now. Alongside a series of IRL – but socially distanced, obvs – events, creative PR agency Reference Studios’ namesake festival is also making its return, after kicking off back in 2019. 

Écho artpress 485 : Milléniales , actualité de la peinture à la Méca

Écho artpress 485 : Milléniales , actualité de la peinture à la Méca
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