The year ahead for brands: agility will be key
Alongside the challenges of 2020, there have been surprising opportunities for brands with their finger on the pulse. Despite optimism about coronavirus vaccines, 2021 remains a year of unknowns. Whether it’s QR, VR, EVs, the EU or the UFC shaping events, agile brands that understand the trends driving consumer sentiment and behaviour will come out on top.
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By Daniel Woolfson2020-12-18T00:01:00+00:00
Brits bought an extra 382.6 million litres of lager, ale and cider this year
It’s been a stellar year for Stella Artois. An extra 287.9 million litres of the UK’s favourite lager passed through tills as Covid-19 hit Britain, adding just under £105m to its value. That’s the largest gain of any non-tobacco brand – ahead of huge names such as Coca-Cola and Pepsi.
Stella’s not alone in its soaring success. Other big-name lagers are some of the highest-grossing brands in this entire Top Products report.
Take the £92m gains made by San Miguel, distributed by Carlsberg in the UK. Combine this with the fact Carlsberg’s core pilsner has achieved growth of £17.8m, and the once-beleaguered supplier is in a healthier position than it’s been in some years.