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Smartphone wholesale revenue tipped for bumper year - Mobile World Live 16 APR 2021 Strategy Analytics tipped global smartphone wholesale revenue to recover in 2021, driven by the easing of Covid-19 (coronavirus) restrictions and greater demand for 5G models. The company predicted wholesale revenue to grow 13 per cent year-on-year to more than $400 billion, a six-year high and contrasting with a 5 per cent decline during 2020. Strategy Analytics senior director Linda Sui noted devices with a wholesale price of $600 and above, which it refers to as the ultra-premium segment, would account for more than half of overall revenue during the year, primarily driven by a “super cycle” involving Apple’s iPhone 12 models.

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