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Two decades into America’s historic bourbon boom and the category continues to evolve with no signs of slowing.
As heritage distilleries experiment with enjoyable new expressions, the number and quality of craft producers only continue to grow. While there’s no disputing Kentucky’s status as the spirit’s heartland, with production taking place in all 50 states, it’s by no means the only source of fine bourbon.
This tasting for VinePair’s annual roundup of America’s native spirit included dozens of bottles and offered no shortage of pleasant surprises. For the final list, we limited inclusion to one bottle per brand and have shared average prices based on online data (because price gouging, unfortunately, is alive and well).
Creative 186 Add to collection
The infamous Bourbon brand takes us behind the scenes with Havas CX and Voicify on its new CX experience serving as a game changer for at-home virtual tastings going forward
As consumers remain at home and continue turning to technology for entertainment, engagement and interaction, brands are increasingly rethinking how to engage consumers. For Wild Turkey, that meant exploring new ways to connect by sharing the heritage, history and knowledge that exemplifies this iconic American bourbon brand from the mouths of those who know it best.
Knowing this, Wild Turkey set out on a mission to create the first-ever virtual guided tasting for Amazon Alexa and Google Home, which is voiced by the legendary distillery family – the Russells – and a hidden Easter egg cameo by creative director, Matthew McConaughey. This CX experience is serving as a game changer for at-home virtual tastings going forward.
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