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About Silverfish
Silverfish have been supplying performance driven products to the best bike shops in the UK since 1999 and we are fortunate to be partnered with many of the best brands in the industry such as Fox, Race Face, Easton, Yeti Cycles, Mondraker, 100%, SDG, Marzocchi, Michelin, Knog and more! We are a family owned business with over 50 employees split between our two sites in Saltash, Cornwall, and Risca, South Wales. We are a team of committed biking enthusiasts with a relaxed family vibe yet pride ourselves on our range of high-quality products and the quality of service we offer our customers.
Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. The company has also led the charge in industry advancements, continually creating bikes that define and push the boundaries of the sport.
When the COVID-19 pandemic hit last year, there was a renewed demand for outdoor fitness products, and the cycling industry at large experienced an overwhelming demand from consumers. While Yeti Cycles was already considered a premium bike brand with a beautifully designed site that served its brand needs well, there were challenges in managing the site and connecting back-end systems, which significantly limited the marketing team s ability to effectively manage the site without the support of a develo