SCA’s Dave Cameron on why talent is key to audience and dollars
Growth in audience shows engagement according to Southern Cross Austereo (SCA) head of content, Dave Cameron. And while audience growth might not correlate to share increases, he tells Mumbrella’s Olivia Kruimel, that engagement for breakfast radio “has never been stronger”.
April 20, 2021 9:53
At the start of the year, Dave Cameron unequivocally told Mumbrella that he would not touch the new breakfast line ups for two years.
Fast forward to survey two of 2021, and despite a dip for the Sydney lineup, he’s staying true to that commitment. “Unequivocally none” he tells Mumbrella. “We made all our changes last year. We move forward with consistency and confidence for all the changes that we made at the end of last year.”
Executive Producer
15 May 2021
As the Executive Producer for Hughesy, Ed and Erin you will be responsible for managing the day to day activities and ongoing projects of our 2DayFM breakfast team. As EP, it’ll be your job to oversee every aspect of on-air content and talent, executing the overall strategic direction of the show alongside the Content Manager.
We are on the hunt for a seasoned Radio producer who has the hunger, ambition, and skills to take Hughesy, Ed & Erin to new heights! Not to mention, you’ll get to lead a vibrant & high performing team of production superstars. So, if you love early mornings, working in a high energy environment and aren’t afraid of a challenge, we want you!
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FM content bosses react to unusual ratings numbers in Sydney
We all know the radio ratings cliches. You’re only as good as your last survey. One book doesn’t make a trend. Everyone’s a winner depending on how you cut the numbers. But even with all this in mind, there were some unusual numbers coming out of Sydney in Survey 1. Here, Radio Today’s Vivienne Kelly talks to the FM commercial content directors to see if it’s left them scratching their heads, and what they’re going to do about it.
In the Sydney market last week, only two FM stations experienced an increased share, both of which were starting from a pretty low base.
Dave Cameron on Perth’s ‘fairy tale’ start, and 2Day FM’s new breakfast show potential
Southern Cross Austereo (SCA) didn t blow away the competition in the first survey of 2021, but Dave Cameron tells Mumbrella s Zanda Wilson he couldn t be happier, especially with the performances of his new shows across metro markets.
March 12, 2021 9:13
Southern Cross Austereo (SCA) undoubtedly took a significant risk at the start of 2021, refreshing or rebooting six flagship breakfast shows across Australia.
Chief content officer Dave Cameron reflects back on where his new shows have started, and admits he’s just glad to get this survey done.