Willy Wonka, decked out in fanciful top hat, bow tie and purple suit, hobbles out of his chocolate factory with a cane a once-mythical man now reduced to a mere mortal. Then he falls forward, crumbling like a discarded napkin before the hushed audience.
But it s a trick: The candy magnate rolls on the red carpet and leaps to his feet with a showman s zest yet another crowd-pleasing moment for the marketing maestro.
That classic scene encapsulates the deceptive atmosphere of 1971 s
Willy Wonka & the Chocolate Factory, director Mel Stuart s movie musical adaptation of the similarly titled Roald Dahl novel. Everything about the character, and the story he s dropped into, is more curious than it first seems.
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50 Years Ago: Gene Wilder Adds Mystery, Mischief to Willy Wonka
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Willy Wonka s gross chocolate river scene: the mini oral history
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Willy Wonka s Augustus Gloop looks unrecognisable 50 years on and now works as a lawyer
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