The proprietary tool is currently offered as invitation-only for non-Mediabrands clients
17 Mar, 2021 - 06:39 PM IST | By indiantelevision.com Team
MUMBAI: Interactive Avenues has unveiled its proprietary hyperlocal marketing product suite Caliper, that moves from the alpha stage to a closed beta launch.
There has been a paradigm shift in consumer search behaviour, and a lot of research happens on products and experiences, which are proximity-based. Hyperlocal searches are growing at the rate of 55 per cent year-on-year, with 10X growth in local language searches.
Caliper aims to solve endemic business problems like – local asset readiness, last mile optimization (offline conversions or digitally attributable sales), centralised or de-centralized modules for a business generating demand pan India, unification and optimisation across digital platforms, store/dealer level SEO, generating and measuring store walk-ins and many other category-specific-use cas
Brands may pull back from advertising on Twitter amid company s face-off with government
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Synopsis Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are under threat,” said brand strategy expert Harish Bijoor. “For every Twitter, there is a Koo waiting in the wings. For the new apps, it is a big opportunity, though they will take some time and traction for the ability to perform with an equal degree of seamlessness as Twitter.
Reuters
NEW DELHI | MUMBAI: Brands are sitting on the fence watching how the Twitter-government face-off plays out, but some may pull back ads from the platform in the coming days fearing backlash amid sustained pressure on it to take down provocative posts and accounts, brand experts and advertisers said.
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