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Market Analysis
Market Research Future (MRFR) predicts the global A2P messaging market to achieve a CAGR of 4.2% from 2020 to 2026 (forecast period).
A2P messaging is a powerful medium for businesses or enterprises in the communication market space to connect to mobile consumers. Businesses use text messaging to notify consumers of updates to boost consumer experience that results in the company s revenue growth. SMS helps to generate leads, boost revenue and help build better customer relationships across a wide variety of industries, such as BFSI, retail & e-commerce, travel & tourism, marketing, hyperlocal, and healthcare. A2P messaging is rising and growing across the globe and will continue to develop with long-standing and fresh challenges facing market players. MNOs are gradually securing their networks and solving the problems that grey-routes present, whereas Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of A2P. Mobile operators
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USD 64.24 billion by 2028, exhibiting a CAGR of
4.6% during the forecast period.
Fortune Business Insights™ shares this information in its report, titled
Enterprise A2P SMS Market, 2021-2028 . As per the report, the value of the market stood at
USD 44.96 billion in 2020.
With the rising adoption of digital marketing solutions, the era of notifications, transactions, and alerts is upon us. Enterprises across the world are aiming to deliver quality information regarding their product to potential customers. And they are planning to do it through a medium that is more convenient to them as well as their customers. Enterprise A2P SMS is helping companies to build strong customer relations and loyalty. This software allows enterprises to improve communication, boost customer interaction, and understanding.
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