Elm Street Technology has announced its second acquisition of 2021.
The real estate technology company stated in a press release that it has bought Wilmington, North Carolina-based software firm Flow ROI.
Flow ROI’s real estate transaction solution includes tax value analysis, MLS integrations, customer relationship tools and digital forms.
Flow ROI CEO Sam Ibrahim, formerly vice president of technology at Intracoastal Realty in Wilmington, developed the software.
Elm Street Technology President and CEO Prem Luthra said the move to acquire Flow ROI stemmed from customer feedback in the release.
“Our customers have been asking us to add transaction management to round out Elevate’s solutions portfolio. Flow ROI was the clear choice in terms of functionality and user experience,” Luthra said in the release.
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