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Dec. 17, 2020 5:44 pm ET Unilever PLC said it would resume advertising on Facebook Inc. in the U.S. after withdrawing over the summer amid calls for brands to protest the company’s handling of hate speech and misinformation on its platforms. Civil-rights groups including the Anti-Defamation League and the NAACP asked marketers to pull ad spending from Facebook for July in a campaign they dubbed “Stop Hate for Profit,” saying the social-media giant hadn’t made enough progress battling hate speech and misinformation on its platforms. They sought changes at Facebook including the appointment of a civil-rights expert at the upper echelons of the company and providing refunds to advertisers whose ads appeared next to objectionable content. Some advertisers also wanted more control over where their ads appeared in Facebook’s news feed, seeking to avoid objectionable content and posts by users.

Jonathana greenblattCarolyn eversonSahil patelMark zuckerbergFacebook incGlobal alliance for responsible mediaCola coVerizon communications incDow jones company incTim ireland zumaDefamation leagueVf corpGlobal business group at facebookTwitter incUnilever plcZuma press