Interest-based communities a dream for struggling advertisers. By David Braue on Jul 13 2021 12:05 PM Print article
The self-proclaimed front page of the internet has set up in Barangaroo, Sydney. Photo: Shutterstock
Global discussion-forum giant Reddit will use its new Sydney office to tweak its Australian presence in a “more focused and nuanced way”, the company said as it formally expanded into its fourth-largest market worldwide.
Australians spend an average of 31 minutes per day on Reddit, the company said, contributing 158m posts, comments, and votes on the wide-ranging discussion forum every month.
And, with its Australian user base growing by 40 per cent year on year, chief operating officer Jen Wong said in announcing the move, the company’s decision to establish its Barangaroo, Sydney office reflects its desire to “level-up our local offering in a more focused and nuanced way.”
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