December 3, 2020
Virtual events, an industry which grew up in a matter of months during the pandemic, will continue to play a role even when a return to “physical” events is made possible, industry experts have said.
“Hybrid” is the buzzword for events in the post-pandemic age, with companies reluctant to give up the advantages gained through digital – e.g. larger audiences, easy access to big names and data insights – while also meeting the demand for face-to-face interaction.
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“I don’t think we’re ever going to go back to where we were before, in the sense that the product will be different. We’re never going to let go of that digital piece,” said Orson Francescone, managing director of FT Live, the Financial Times’ events arm.