The COVID-19 pandemic accelerated a permanent merger of work and vacation into a workcation. But where are all those travelers going to stay?
That s what John Tarantino wondered after he left his 9-to-5 job in Manhattan. Tarantino, who founded a boutique watchmaking business in New York, had spent time in Buenos Aires, Argentina; Mexico City, New York and Miami. But by the end of last year, he d grown weary of making new reservations at a different vacation rental every month and figured there had to be a better way.
There is. The fast-growing market for long-term accommodations picked up speed during the pandemic, as offices closed and more Americans like Tarantino began working remotely. The options range from innovative new companies that offer housing as a subscription to traditional rental platforms and hotels adjusting their products for the workcation crowd.