The Only Sustainable Fashion A-Z You Need
Your A-Z Guide to Sustainable Fashion
Highsnobiety
The Highsnobiety Better Earth Manual is a guide for style enthusiasts in the age of ecological crisis a crisis caused in part by the fashion itself. Here, you’ll find a growing set of resources about conscious consumption and the pioneers who are making change in our industry.
There is no such thing as sustainable fashion. Most of us know this by now, but as brands continue to pump buzzwords into the ether in the hope that something green sticks, the real meaning behind certain terminology gets hazier and hazier.
Extinction Rebellion demonstrators at Paris Fashion Week in September
Credit: Getty
Ethical shopping should be getting easier, as awareness grows of fashion’s toxic impact and the industry responds to urgent calls to do better. But with everyone keen to hitch a free ride on the sustainability bandwagon, it can be hard to know who to trust.
From premium labels to some of fast fashion’s worst offenders, brands are out to pull the wool over shoppers’ eyes with claims – whether fraudulent, misleading or wildly exaggerated – to persuade us they’re more ethical than they are. Buzzwords like ‘conscious’, ‘eco-friendly’, ‘clean’ and ‘responsible’ can be bandied about freely without stats to back them up, while token gestures can be spun into PR noise that drowns out the truth.
But there s also no danger in trying one, says dermatologist Pooja Sodha – other than the hit to your pocketbook, because some brands can be pricey. There s no harm in silk pillowcases, and there may be a benefit, but it s not the first step that we d take for treatment, she says.
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Silk pillowcases are not new, but over the past couple of years, they seem to have exploded in popularity, embraced by the beauty and wellness industries and credited with delivering smooth, shiny hair and wrinkle-free, supple skin. Silk s properties Silk has been used for thousands of years in a variety of applications. It s the only naturally occurring filament fibre, which means its threads are continuous and don t need to be stitched together. Fibres that have to be spun together to form threads, such as cotton or linen, have rougher textures, because they contain more corners , but they can be blended and treated to be softer.
Some Of The Favorite Greenwashing Tactics Of Clothing Companies forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Monday 12 April 2021
If 22 April is a date to reflect on all we need to do for the survival of all, let’s celebrate this date every day. Obviously, we can’t shop our way out of many of the planet’s most challenging environmental situations but, by being more conscious consumers, we can choose products that in some way consider the threats facing us, or actively aim for positive impact. Here are some thoughts on what to get for the home, what to gift and what to take away – and how to measure our footprint and that of the brands we support – to make our lives a little greener.