SiteMinder World Hotel Index: Travel Planning Is Returning In 2021
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Data by SiteMinder, the global hotel industry s leading guest acquisition platform, has revealed two reasons for the travel industry to remain optimistic this year. In addition to the finding that Chinese New Year will remain a notable event for Asia s hotels, even without the millions of international Chinese travellers that the Asian region has welcomed in years past, the SiteMinder World Hotel Index shows that hotel booking lead times in Europe now come in two extremes.
For the first time since the start of the current pandemic, due to optimism and pent-up demand, the SiteMinder World Hotel Index reveals that travel planners have begun booking their stays in Europe many months in advance. The trend is evident in markets such as Ireland, where, at the end of November, stays beyond three months constituted only 19% of all bookings made during the two weeks prior. Today, stays beyond three
It seems only fitting that we end the year on a high note.
As we speak, various coronavirus vaccines are on their way to being rolled out in numerous markets, if not already being administered in some.
While the vaccines are naturally under scrutiny, we can celebrate what they promise to the world of travel.
Certainly, it’s that promise that’s seen year-on-year hotel booking volumes more than double in multiple countries this past month, including Ireland, where thousands of vaccine doses have been delivered and, subsequently, where the hotel booking momentum now sits at 70.95% YoY to mark an increase of over 130% MoM.
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