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capital Newspaper (Photo: Anteneh Aklilu) Veggies 4 Planet and People is funded by the IKEA Foundation to improve the income of youth and women through sustainable practices in the vegetable business. The project has been funded 6 million euros over 5 years in Ethiopia and Kenya. The program focuses on helping the women and youth farmers by linking them around big cities such as Addis Ababa, Nairobi and Kisumu. The project plans to connect the producers around urban cities, creating short linkages and supply chains to increase efficiency between growers and consumers; improve information flow; and boost trust between consumers and producers. Many consumers worry about the vegetables being grown with besmirched irrigated water or consuming pesticide residues that remain still after they’ve made their purchase. These fears deter the consumption of vegetables. The short supply chains allow consumers to know how their vegetables are grown and reassure them of their qua

Nairobi areaYedebub biheroch bihereseboch na hizbochAnteneh akliluAddis ababaDereje asamewWorld vegetable centerVegetable business networksMinistry of agricultural inputsMinistry of healthNetherlands development organizationMinistry of agricultureMinistry of educationDevelopment organizationAgricultural inputsOutput marketing sectorநைரோபி பரப்பளவு