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Dairy company wants to get on the collagen bandwagon as it targets wellbeing foods

“We are seriously looking at collagen,” he says. “Collagen is a big trend.” Celebrity Khloe Kardashian has just partnered with United States collagen supplement company Dose & Co and is the firm’s global spokesperson, espousing the benefits of sprinkling pure collagen powder on her daily coffee when the product launched in October. Here in New Zealand, premium dairy company Lewis Road released a collagen-infused milk earlier this year, and Hawke’s Bay company Adashiko has just launched a Collagen Refresh premium bottled water this month. Dairyworks is “seriously looking” at a yoghurt product which includes collagen to meet demand for foods that improve wellbeing, with potential benefits to the gut, bones, and immunity, Carter says.

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