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The digital metamorphosis of Bombay House
N Chandrasekaran, Chairman, Tata Sons a new way of working - PAUL NORONHA
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The Tata group is radically transforming with a super app unifying all its products and services. Will it work? Sometime in early 2019, N Chandrasekaran, Chairman, Tata Sons called his key advisors and strategists within the group and laid out his vision to build a digital platform that would make available a range of products and services, including food and grocery, consumer durables, financial services, education, and healthcare on a single super app. For many old-timers at Tata group, this was a radical shift from the primarily brick and mortar existence of over 150 years. But for Chandra, this was the obvious thing to do given that the consumers were rapidly moving to online platforms and other large businesses including Amazon and Reliance Jio were already making big bets to tap into this growing market.
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