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Nagy Mátyás 2020-as rally évadja
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Cambio alla direzione di Cia Pavia Va in pensione Elena Vercesi, al suo posto Paola Fugagnoli
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Kenya dominator Sportpesa is about to encounter some seriously healthy competition.
The monopolized Kenya iGaming market just introduced some healthy competition with the entry of Betsson leading betting brand Betsafe.
New Entry
Betsson is backing Kenya s newest betting partner with an innnovative and socially responsible marketing campaign. The entry of the Malta-based betting provider builds on the sponsoring of two of Kenya’s largest soccer teams earlier this year 2020.
Team Sponsorship Significance
Malta-based Betsafe is sponsoring Kenyan teams Gor Mahia and AFC Leopards to boost its public profile with Bet High Limited tabbed to spearhead further marketing efforts.
Betsafe rose to prominence after replacing dominant brand SportPesa, whom withdrew soccer sponsorships in protest of the Kenyan government s taxation system.