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High Hopes for the Road Ahead: Business Leaders Move Forward Not surprisingly, the COVID-19 pandemic has sparked challenges that lead to a more cautious economic outlook among business leaders. But these same leaders, surveyed in late January, are optimistic that things will improve over the next six months, particularly when it comes to the U.S economy and their own businesses’ health. And to further their carefully considered strategic goals, they are investing in new technologies and employee training. Truist’s annual Business Pulse surveys leaders at more than 600 companies with annual revenue between $2 million and $500 million. The participating businesses vary in structure, with 34% being traditional brick and mortar, 33% “click” and mortar, 26% internet-based, and 8% other.

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